Colorado's map confusion

So the big news in college football recently is Colorado joining the Pacific-10 conference. In it's quest for more money, the Pac-10 has gradually been expanding eastward over the years... now Colorado is apparently a "Pacific" state, even though the University is more than a thousand miles from the Pacific ocean. As my map above shows, the University of Colorado is actually closer to the Atlantic than the Pacific. If the eastward trend continues, Florida State will eventually end up in the Pac-10. It's actually funny to watch these conferences try to keep their traditional names--even when the name makes no sense. The Big 10 has 11 teams (soon 12)--the only thing weirder than that is Colorado as a "Pacific" state.